The Seattle Sounders FC had a fresh rebrand courtesy of Column. The new look was readyto be realized in-stadium for crowds of cheering fans.

Look and feel.

With several deliverables that shout GOAL and introduce your starting lineup, we needed a motion language that captured and spread the energy of the game. I started with the full-screen goal animation. Armed with style frames from Column, I used a collection of simple slides and scales timed tightly together for energy and impact.

360 degrees.

The in-stadium graphics encircle you. I had to time the swashes of blue and green as they fill the several screens across the stadium. The deliverables included the starting lineup, goal, sounders win, and goal headshots across 8 screens.